Zhang Yong Takes Over To Create An Open Platform For O2O

According to the announcement issued by Yintai business yesterday, Shen Guojun would no longer be executive director and resigned as chairman of the board and chairman of the strategic development committee after he held the annual general meeting in June 5th because he hoped to "concentrate on time and energy to deal with other matters and would not be re elected".

Zhang Yong will be elected to the Yintai business after the shareholders' meeting.

Back in October 17, 2013, when Zhang Yong, a Alibaba group COO and CEO of intime business group, broke up the ice that was attached to the "Tmall Yintai cooperation mascot" with their hammers, they might have thought that at some point in the future, the two sides would use this way for closer integration. "CEO"

At that time, Ali and Yintai only carried out a shallow attempt at the marketing level, and allowed more than 30 stores in Yintai to join Tmall's "double 11" promotion camp.

Despite being seen as the start of the online and offline retail giant O2O's icebreaking Road, Daniel Chan said frankly that if he wants to complete the real integration, he will face a huge pformation of the business system.

Followed by "pformation" step by step, Yintai stores nationwide support

Pay, join the "3. 8 mobile Taobao Life Festival", accept Ali injection capital and co founded "new intime", want to create O2O field open platform.

Perhaps the above "pformation" is not thorough enough.

In an industry insider familiar with Yintai, Shen Guojun will become a major shareholder of Yintai business and will lead the way of development in the future. While he has several posts, he will also be willing to let go of his energies to be responsible for Yintai real estate and mining business.

In the annual business conference held by Yintai group in June last year, Shen Guojun has indicated that in the next ten years, the business vision of the group is commercial retail, real estate development and operation, mineral resources, intelligent logistics, investment and finance and public welfare. Business is only "1/6".

This intention has long been a clue.

On the 4 th of this month, Shen Guojun will have 60 million shares.

The share price was pferred to Daniel Chan for HK $522 million.

According to the insiders, Shen Guojun pferred to Daniel Chan's stock or acted as a proxy.

Linking the two things is not hard to see. The board seems intent on letting Alibaba surpass Shen Guojun and become the largest shareholder of Yintai business.

Because according to

In cooperation with Yintai business in March 31, 2014, Ali Group invested 5 billion 370 million Hong Kong dollars in the way of Yintai commercial new shares and convertible bonds, holding 9.9% of Yintai business and convertible bonds with a total value of HK $3 billion 710 million.

The two sides agreed that in the next three years, under the premise of the relevant laws and regulations, Ali group can convert convertible bonds into ordinary shares of Yintai business, so that Ali group's stake in Yintai business will not be less than 25%.

This also means that after another one or two pfers, Shen Guojun's shareholding will be lower than that of Alibaba.

In fact, there is also a view that Ali is behind the Yintai, is the two sides cooperation has not found a particularly smooth road in recent two years, to carry out the combination of online and offline.

From the analysis of the North Business Research Institute, it is believed that whether it is Ali joining hands with Yintai, or Tencent and Baidu to join Wanda, the cooperation of "Pan channel" is undoubtedly the general trend. It is also consistent with Zhang Yong's "Internet thinking and way of changing the business and supply chain" mentioned in his "policy address".

But at present, no way has been approved by the whole industry, "everyone agrees, but the way is not found."

The head of a department store said frankly.

A few days ago, Ali also presented the new O2O product "meow Street" again. The director of urban life Department of Alibaba, Miao Feng, told the Beijing Commercial Daily reporter that the goal of meow street this year is to popularize App to 1000 shopping malls in 15 cities nationwide, and complete at least 500 shopping centers.

Yintai has also become the first line shop with "meow Street".

As for Zhang Yong, chairman of Yintai commercial board, Ali's answer is only "better help Ali and Yintai explore online and offline integration".