Can Light Assets Become The "Savior" Of Commercial Real Estate?

In the view of Wang Yongping, Secretary General of the China commercial real estate alliance, some developers are actually helpless. "Because the project was originally set up for commercial real estate, the construction period was not even started, or even the land was recovered. Therefore, passive development has been made. Vanke has been walking on the road of housing industrialization before, but in the past two years, it has done a lot of business matching, so it is impossible to get rid of business.

Some developers do not understand commercial real estate, do not understand the pressure and risk of commercial real estate.

According to the reporter's field visit

For commercial real estate projects, some of the well run commercial real estate projects have large traffic volume and "hot" scenes, but some of them appear to be slightly depressed or even tragic.

In the commercial real estate of "ice and fire", the pformation has been going on, but it has not become a system. Wang Yongping believes that the commercial real estate project in Beijing is a microcosm of the future commercial real estate. "Commercial real estate will polarize in the future, some projects may be faced with pformation, some projects will even be undone, and the whole commercial real estate will also be shuffled."

Commercial real estate is very large and its profit is generally higher than that of housing, office and so on. This has always led many enterprises to have illusions and "flock together".

On the surface,

The competition is unusually warm, and the home industry Red Star Kay long has crossed the border to create the "Aegean Sea" project. Before it entered the commercial real estate, it wanted to get a share. The Chinese construction Limited by Share Ltd subsidiary enterprise recently joined hands with private enterprises to deepen the commercial real estate field.

Vanke Real Estate as a residential real estate enterprise's "boss", in recent two years also put down the body, aiming at "commercial real estate", at present Vanke in non residential assets have nearly 20 million square meters.

COFCO is in the best of times. When the joy city opens a "fire" family, COFCO says it plans to build 11 joy cities in 2 to 3 years and deliver 20 joy cities in five years.

The first person responsible for commercial real estate also told reporters of "China Enterprise News", "at present, the first commercial development is very good, and the speed of development is relatively fast."

In fact, not all.

Let the enterprises such as "Italian", SOHO China Chairman Pan Shiyi [micro-blog] announced in 2012 the new model has not been much achievement so far, according to Pan Shiyi's original plan, the enterprise from "development sales" to "development - hold" new mode.

In 2015, the company's profits will mainly come from rental income. By 2017, the annual rental income will exceed 4 billion yuan.

However, according to SOHO China's 2014 annual performance report, in 2014, SOHO's turnover in China was about 6 billion 98 million yuan, down 58.3% from about 14 billion 621 million yuan in 2013, and less than 7% in 2014.

One insider, who declined to be named, said: "although the pformation of SOHO China is not very successful now, most of the companies that enter the commercial real estate are mostly familiar with commercial real estate, but it is not as simple as they think it is, and the impact of location, property structure and competing products will be affected. The pformation is a protracted war."

Endurance seems to be one of the most prominent characteristics of Pan Shiyi, which is keen on sports. But because of the large substitution characteristics of commercial real estate, which company is doing well in the shuffle war, which enterprise is superior.

"The professionalism of our commercial real estate enterprises is not strong enough, and it is not yet mature, and the changes are coming!" this has disrupted the pace of enterprises.

Wang Yongping described the "predicament" of the public housing enterprises, another "dilemma" faced by the developers is the impact of the electricity supplier. According to the data, online shopping has occupied 25% of the retail market in China.

Real estate has entered the downlink cycle, coupled with the impact of the electricity supplier, making some developers "passive" pformation, many large shopping malls "passive" upgrading and upgrading - the proportion of children's business has been upgraded, and the interactive experience formats such as electronic game experience, doll theme exhibition hall, cultural and art exhibition have been gradually increased. Liu Xiao, general manager of Vanke Group and general manager of Vanke, Beijing, told reporters that the food and beverage Vanke Peninsula Square restaurant has reached 28% from the initial 20% to the opening time, and the experiential consumption in general sense has also risen from 50% to nearly 60%.

Experiential consumption has become the "bottom card" of Vanke's checks and balances.