Nike Expects Total Revenue To Reach US $50 Billion In 2020.

Mark Parker, President and chief executive officer of Nike, is introducing an ambitious plan to boost the company's total revenue to $50 billion at the end of 2020, much higher than last year's planned $30 billion 600 million.

Nike is still a leader in sports business. Its sales volume reached 30 billion 600 million US dollars last year. However, as more and more brands join the sports market to compete for market share, for example, in recent years, the newly emerging sports brand Under Armour also received $3 billion 80 million in sales last year. Nike company is also facing increasing pressure.

According to the earnings data, Nike's profit increased by 22.6% to 1 billion 180 million dollars last year, diluted earnings per share of $1.34, and its total earnings rose by $0.25 per share.

Analysts predict that Nike's profits will continue to grow this year and its earnings per share will rise by US $0.15.

As of August 31st, Nike's performance rose by 5.4% to $8 billion 410 million, or above 3% of analysts' estimate.

On the basis of constant exchange rate, revenue rose by 14% and online sales increased by 46%.

Parker said: "today we show how Nike is building growth in the current and upcoming years.

We are leading because we are fully committed to athletes and consumers through breakthrough products and personal experience.

When we look forward to 2020, we are accelerating our business in all fields.

The pace will provide athletes everywhere with the best products they need whenever and wherever needed. "

The company also launched a new facility called "

"It will bring together its most advanced manufacturing and design capabilities.

Nike's share price rose by 0.3% to 126.21 dollars and its market value was $107 billion 500 million because of its huge revenue target.

according to

The third quarter earnings report, released in September, exceeded sales in the first quarter and exceeded expected revenue.

The company revealed that orders continued to rise in the second half of the year. Orders for shoes and clothing increased by 9% in the first three quarters of this year, with orders in the Chinese region increased by 22%.

On the basis of brand level and constant exchange rate, Nike's revenue rose 15% to 7 billion 900 million dollars, while Converse's revenue rose by only 3% to 555 million dollars.

Parker said, "now Nike is facing macroeconomic challenges as well as other enterprises. But after analysis, we correctly positioned and made the best market strategy in the short term to maintain the rise in performance. Nike did not intend to slow down the pace of development. We have been working hard to move forward."