UNIQLO &Theory Series Of Spy Photos Came Out

It has been promoting fashion and comfort since last year.

These days, it has not surprised people to launch all kinds of joint series.

Unlike any other series, this series is a bit of a honeydew fashion.

According to the outflow

In fact, the design of this series is not very different from that of the foundation, but the only thing that may be the highlight is that this cooperative brand Theory is originated from the United States.

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But strangely enough, there is not much DNA in the joint series.

From Tee to shorts, from Polo shirt to fake collar, this series has been interpreting the positioning that UNIQLO once liked: frigidity.

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UNIQLO, who is committed to becoming an international giant, attaches great importance to the Chinese market.

But shortly after entering China, UNIQLO suffered SARS in 2003, and consumers were reluctant to go shopping.

Since then, brands such as ZARA, H&M, C&A and GAP have entered the Chinese market one after another, and UNIQLO faces greater competition.

Insiders pointed out that at present, the retail mode of several international fashion brands on the market is almost all SPA mode, which is also a magic weapon to defeat those traditional clothing companies.

Among them, UNIQLO is considered to be one of the most successful companies to use this business model.

The SPA model was first put forward by GAP, an American clothing giant in 1986. Ryui Masa's UNIQLO library promoted it: including raw materials procurement, planning, design, development, production, logistics, sales, inventory management, and so on.

In fact, even earlier, in order to lower the retail price, UNIQLO pferred its production to mainland China in the 90s of last century.

Such a model was not initially recognized in such a traditional society as Japan.

Like the Chinese market, according to the practice of apparel retailing, there are usually several agents or wholesalers who divide up profits between retailers and manufacturers.

UNIQLO's practice was once attacked in Japan, but Liu Jing, who did not take the unusual road, insisted that UNIQLO was developing rapidly.

People find that the price of clothes is becoming cheaper and cheaper, and they do not need quarterly discounts and holiday promotions.

From sales and performance, the fleece sold in autumn and winter in 1998 pushed the UNIQLO to its peak, which sold 2 million pieces a year.

In the second year, UNIQLO made a TV advertisement for it. It originally expected to sell 6 million pieces of fleece sweater, and sold 8 million 500 thousand pieces. By autumn and winter of 2000, 12 million sales were expected to be sold, and finally 26 million pieces were sold.

Star products pushed UNIQLO to its peak, and its performance began to ride on roller coaster.

In August 2001, the total sales volume of the company reached 418 billion 500 million yen (about 24 billion 480 million yuan), and the pre tax profit was 103 billion 200 million yen (about 6 billion 40 million yuan), which was very alarming in that year.