The Era Of "Two Generations Of Rich People" Is Triggering The Outbreak Of High-End Consumption.

The per capita GDP of US $3000 has the meaning of inflection point, and the era of "the two generation of rich people" is triggering the outbreak of high-end consumption.

According to the world clothing shoes and hats net, the consumption ability and concept of the three or four tier cities in China gradually approached the residents of a second tier city. According to the more than 4000 questionnaires issued by Tianfeng overseas, the results show that the three or four line cities are entertainment, fitness and health.

Cosmetics will be the main consumer products after the increase in income, of which the largest proportion of leisure and entertainment is 31%, fitness fitness second, accounting for 21%, clothing and beauty makeup accounted for 18% of the third.

It is noteworthy that clothing consumption now pays much attention to style and quality, reflecting the pformation and upgrading of consumer psychology from basic consumption to value consumption and individual consumption.

According to the survey results, three or four line cities are selected.

The brand accounted for 19%, compared to 23% of the second tier cities, and the designer purchased the designer in the past year.

Clothing consumption amounted to more than 1000 yuan accounted for 55%.

In addition, with the expansion of the middle class crowd, 80- became the main consumer force after 90, stimulating the outbreak of high-end consumption, and increasing demand for daily demand.

The report points out that the Chinese women's designer brands with high recognition include JNBY, Broadcast, MO&Co, DAZZLE, ZUCZUG and CHI ZHANG.

When buying clothes, 32% tier cities consumers pay more attention to styles; 20% pay attention to brands; 27% new front-line cities pay attention to styles; 18% focus on brands.

Second tier city 30% pays attention to style; 17% pays attention to brand; three or four line and below city 30% pays attention to style; 16% pays attention to brand.

In the second tier cities, the brand of fashion preference is 36%, the traditional fashion brand is 33%, the designer brand is 23%, the tide brand reaches 21%, and the luxury brand is 12%.

The three or four line city residents accounted for 37% of fast fashion brands, 31% of traditional brands, 20% of tide brands, 19% of designer brands and 7% of luxury brands.

It is noteworthy that designer brand clothing is an important part of high-end consumer goods, and its niche attributes, design sense and quality are more in line with the consumption habits of the middle and high income groups. In recent years, designer clothing has become the fastest growing market segment in the apparel industry.

According to the CIC survey, the size of the designer brand market increased from 11 billion 100 million yuan in 2011 to 44 billion 900 million yuan in 2017, and the annual growth rate remained above 25%, corresponding to the overall growth rate of the clothing industry in the range of 15%.

Jiangnan Buyi has become the most recognizable brand in the Chinese women's wear designer brand and the most frequently purchased brand in two years. Analysts said that Jiangnan cloth refused to blindly follow the crash suit, create self style, accurately portray the target users: with unique aesthetic taste, express their own fashion ideas through JNBY, and avoid embarrassments such as Canada Goose, Supreme, Gucci, and Parisian family.

Jiangnan Buyi revealed that the average growth rate of revenue in the 2017 to 2019 fiscal year will reach 18%, and the profit growth rate will be 20%.

According to the latest report released by CBNData, the first financial and business data center, with the continuous upgrading of consumption, the interest of the domestic fast fashion brands such as Zara, H&M and other fast fashion brands has gradually declined after the 00 post-90s.

According to the announcement of the first three quarters of 2017, the group achieved an operating income of 4 billion 313 million yuan, an increase of 9.73% compared with the same period last year, and a net profit of 170 million yuan, a decrease of 28.73% over the same period last year.

By the end of the reporting period, there were 4173 stores under the group, including 1235 Direct stores and 2938 franchised stores.

Taiping bird clothing expects the group's sales will reach 20 billion in 2020, of which the online sales will reach 10 billion, which will account for 50% of the total sales.

Out of confidence in the group's potential for development, Zhang Jiangping, chairman of Taiping bird dress, has been increasing its holdings of Taiping bird clothing shares in its own capital for 6 months since August 14th last year. The amount of its holdings is no less than 50 million yuan, and the stock limit is not more than 1% of the total share capital of the company.

With the development of China's economy, from the market environment to the dramatic change of consumption consciousness, the consumer groups, mainly middle class, are becoming more and more aware. They are tired of blindly pursuing expensive luxury goods and poor quality products without personality. Their demand for quality products and services is quite amazing.

This upgrading of consumption has a profound impact on the current fashion industry.

However, with the emergence of inflection point, CICC reported earlier that the clothing industry has been concerned about channel sinking and store layout in recent years, and has made good sales performance to the three or four tier cities. The growth momentum is stronger than that in the second tier cities.

Statistics show that among the 41 clothing listed companies that have disclosed the 2017 performance forecast, 39 companies are pre setting up, of which 8 apparel listed companies expect to double their net profits.

Judging from the performance of the market of single brand, the domestic women's clothing brand La Natsu Bell has a similar proportion of urban income to the second tier cities under the three line and below, without the influence of base effect. In recent two years, the growth rate of low level market revenue is also ahead of the high level market.

In terms of sportswear, take the domestic brand Anta and the international brand Nike as the first market share in the Chinese market as an example. The former has more adequate channel layout in the three or four tier cities because of its relatively civilian product pricing and deeply rooted in China's retail experience.

In the half year's performance, Anta sports revenue growth has been higher than Nike for most of 2014.

At the end of last year, Anta will become the first apparel retail group with a market value of over 100 billion in China. Anta has been accelerating the expansion of multi brand strategy in the past few years. Since last year, there has been persistent news that Anta or Puma are potential buyers.

Analysts point out that more and more international brands will be taken over by Chinese companies, benefiting from China's per capita income growth and consumption upgrading, as well as the growing demand for fashion and differentiated brands.

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