Duoduo · Shikuo Style

Business expansion, rich product lines and diversified styles are the ways for many garment companies to seek development and one of the important strategies to seize the market. As one of the representatives of hangpai clothing, rich man Steven established Hangzhou Shangyi Clothing Co., Ltd. Branch Company (hereinafter referred to as Shangyi) with the continuous expansion of business, in order to obtain a broader market demand and meet the consumer psychology.

　　 New company profile

It is understood that Shangyi is mainly for men's wear, taking the modern and simple style, taking simple Europe, fashion and city as the design concept, integrating unique cultural design and classic fashion modeling, in order to create high-quality, innovative and personalized clothing, the temperament and mental outlook of consumers are improved through clothing, and the unique clothing art language is used to write innovative unique clothing Cultural legend. When we come to the Department of clothing and entertainment, we can find that there are many different kinds of address, such as clothing department, fashion department, entertainment department and so on Leisure as one of the working environment and atmosphere.

　　   Zhu Hongchao, chairman of the board of directors

As for the establishment of Shangyi, Zhu Hongchao, chairman of the board of the rich man · Steven, said that with the rise of a new generation of consumers, consumption patterns and styles show a diversified pattern. In this case, a single style is no longer satisfied with the needs of consumers, so Shangyi is established. In the future, Shangyi will take men's wear as the line, and then expand to children's wear and other fields, and develop into a full range of business to meet the needs of consumers and the market.

When it comes to the integration of the company's online and offline products, Zhu will spend more energy on the integration of the company's online and offline channels, and will be able to better understand the overall demand of the company's production and operation, and will spend more energy on the integration of the company's online and offline products and the overall demand.

　　   Rich man · Steven's new office environment

With the emergence of "new retail" in retail terminals, many clothing enterprises have set up online and offline markets in order to gain greater competitiveness in the new consumption environment, such as Hailan home, taipingniao, Jiangnan cloth clothing, etc. However, the rich man · Steven saw the market potential, quickly opened the integration channel of online and offline markets, met the shopping needs of the new generation of consumers, opened online channel sales, and strengthened online Marketing In order to adapt to the new retail development trend and seize a wider clothing market, we should strengthen the promotion activities and raise the popularity of clothing. In addition, rich Steven will further strengthen the multi brand, multi category and multi-channel layout, cultivate new profit growth points, and consolidate its position in the clothing market.

　　 Zhu Hongjian, sales director of Levine

At the same time, rich Steven also attaches great importance to the promotion and marketing of offline activities, and the exhibition is one of them. China International Clothing and apparel Fair (CHIC) is the largest and most important garment in Asia exhibition Every year, it attracts professional and authoritative clothing brands from all over the world to compete with each other. Spring 2018 chic will also be ushered in March, and how can rich Steven miss this opportunity. It is reported that this will be the fourth time for rich man Steven to participate in chic exhibition, which will bring new fabrics, new crafts and new popular elements to appear in chic spring exhibition 2018, so as to promote the development of clothing production, design and marketing mode in a new form. With the craftsman's heart of making down jacket, the rich man · Steven shows his dream of chasing men's wear with unique and fine materials and excellent workmanship. 　

　　   Mr. Zhu Lei, sales director of Levine

With the improvement of consumers' consumption mode and demand, rich man · Steven also has a new development pursuit for the new company, which will further enhance the fashion perception and brand power of clothing, and bring more sense of texture, design and fashion to consumers clothing , will always be in the clothing industry, and constantly break through.