Analysis Of The Operation Of China'S Textile And Garment Market 2017

World clothing shoes and hats 2017, China's textile and garment professional market is running steadily.

The professional market has adapted to the new situation, solved new contradictions, set up new targets, and accelerated the pformation and upgrading step by step. We have been forging ahead with enterprising spirit and resolute innovation.

1. The overall operation of China's textile and garment market in 2017

According to statistics of Circulation Association of China Textile Industry Federation, in 2017, there were 903 textile and garment specialized markets in China, which grew by 1.01% over the same period last year. The total turnover reached 2 trillion and 210 billion yuan, an increase of 5.12% over the same period last year.

The total market area of 903 10000 square meters or above was 73 million 151 thousand and 300 square meters, an increase of 3.73% compared with the same period last year. The number of shops was 1 million 362 thousand and 900, an increase of 0.37% over the same period last year. The number of business households was 1 million 124 thousand and 300, an increase of 0.82% over the same period last year. The market efficiency was 30253.47 yuan / square meter, an increase of 1.34% over the previous year.

In 2017, great progress was made in the function of non capital functions in Beijing, and the specialized market business circles such as zoos and Dahongmen basically completed the work of shutting down, retreating, relocating and pforming.

According to the circulation branch monitoring, in 2017, the turnover volume, the number of shops and the number of merchants in the textile and garment market in Beijing area were 53.12%, 34.89% and 33.23% lower than that of the previous year.

It is worth noting that in the case of shrinking market volume, the annual turnover of textile and garment market in 2017 has been further enlarged.

In the 2015~2017 year, the total turnover in the professional market increased by 2.11%, 2.81% and 5.12% in the same period, showing that after two years of low tide, the operation of the professional market began to pick up.

The professional market has made good progress in adapting to the new era, exploring new models, constantly optimizing and improving hardware and management services, and so on. The intensive and specialized operation of the market has achieved initial success and has achieved the improvement of operational efficiency.

The key monitoring market is running well and growing steadily.

In terms of key market monitoring, the total turnover of 45 markets monitored by the circulation branch in 2017 was 1 trillion and 134 billion 263 million yuan, up 7.26% over the same period last year.

In the 45 markets, the turnover of 32 markets increased year by year, with an average increase of 8.25%. The turnover of 10 markets decreased year-on-year, with an average decline of 7.12%, while the 3 market turnover was flat compared with the same period last year.

The overall efficiency of the 45 key monitoring markets was 51395.50 yuan / square meter, an increase of 7.26% over the same period last year. The commercial flat effect was 3 million 916 thousand and 400 yuan / shop, an increase of 7.46% over the same period last year, and the commercial efficiency was 4 million 351 thousand and 500 yuan / household, an increase of 7.46% over the same period last year.

The eastern region has obvious advantages, and the central region is developing at a high speed.

From the regional perspective, 547 of the 903 textile and garment specialized markets in more than ten thousand square meters, with a turnover of 1 trillion and 755 billion 340 million yuan, accounted for 79.32% of the total turnover, an increase of 4.49% over the previous year; 195 in the central region, with a turnover of 284 billion 39 million yuan, accounting for 12.83% of the total turnover, an increase of 10.58% over the previous year; 161 in the western region, with a turnover of 173 billion 703 million yuan, accounting for 10.58% of the total turnover.

The eastern region, on the basis of the huge base, still achieves 4.49% growth and solid development. It is the backbone of China's textile and garment market.

The high growth of the professional market in the central region is a bright spot. In recent years, the pformation of Wuhan Hanzheng Street market and Zhuzhou's garment market have accumulated obvious results, and achieved 25% and 11.11% growth respectively in 2017.

In recent years, with the rise of the two or three line cities, the development of the central region has entered the fast lane, which has promoted the overall improvement of the central region's market.

All categories show a growth trend.

Judging from the category, clothing and raw and auxiliary materials are the main products of China's textile and garment market. The main market of clothing and raw materials and accessories is 638, accounting for 70.65% of the total market volume, and the turnover accounts for 74.35% of the total turnover.

Among them, 471 main markets of clothing products, the highest turnover in various categories, amounted to 1 trillion and 63 billion 160 million yuan, accounting for 48.05% of the total turnover, an increase of 5.55% over the previous year, and 167 main markets of the original raw materials and auxiliary materials. The turnover reached second, reaching 582 billion 126 million yuan, accounting for 26.30%, up 5.06% over the same period.

The turnover rate of the main commodity market is the highest, an increase of 5.88% over the same period.

The home textile professional market growth rate ranked second, an increase of 5.61% over the same period.

In addition, bags, shoes and hats, comprehensive professional market also showed a good trend of operation, compared with the same period in 2016, showing a growth trend.

The market of origin type keeps the advantage, and the market for selling land has a breakthrough.

From the circulation level, the 45 key monitoring markets include 27 specialized markets for producing areas and 18 specialized markets for sale.

In the 1~12 month of 2017, the turnover of 27 land producing markets was 965 billion 814 million yuan, an increase of 7.58% over the same period last year, accounting for 85.15% of the total turnover of key monitoring markets.

The sales volume of 18 land sales markets was 168 billion 449 million yuan, an increase of 5.45% over the same period last year, accounting for 14.85% of the total market turnover of key monitoring markets.

The producer market relies on the strong industrial foundation of industrial clusters, giving full play to the superiority of the first class goods source area, improving the efficiency of the industrial chain, increasing the original design strength, and continuously achieving high and medium speed growth.

The land sales market has actively explored the new mode of cross border integration, effectively promoted the consumption experience, and achieved steady progress in the situation of the whole industry getting warmer.

Two, main characteristics, achievements and problems

(1) main features of China's textile and garment market in 2017

1. the adjustment of industrial structure in central cities promotes the optimization of industrial structure.

In 2017, the layout of the key cities in China was further landed.

Among them, Beijing's non capital functions have made significant progress. The two representative business circles of zoos and Dahongmen basically completed the shutting down, retreating, relocation and pformation work during the year. The readjustment of the central cities in other parts of the country, such as Wuhan, Hangzhou and Zhengzhou, has also entered a key stage of promotion.

The adjustment of the market structure of the key cities in China is a test for China's textile and garment market.

On the one hand, it accelerated the elimination of some inefficient formats, such as low efficiency, poor experience and low environmental friendliness; on the other hand, it accelerated the progress of the pformation and upgrading of the professional market itself.

Affected by the environmental impact of the adjustment of the layout of the central city, the professional market of key cities has entered a deep shuffle, and the professional market of the surrounding two or three line cities has entered a period of rapid pformation in order to undertake the undertaking well.

Most importantly, the professional market of key urban central cities has explored and practiced a series of new pformation and upgrading measures in order to adapt to the adjustment of urban formats and complete the in situ pformation. It has opened up new ideas and new templates for the pformation and upgrading of specialized markets in other regions of the country.

2. the rise of the central market has become a new bright spot.

From the regional perspective, the eastern region has always been the backbone of China's textile and garment market, and occupies the largest share of volume and turnover. The rise of the central region has become a bright spot in 2017.

In 2017, the leading market clusters in the central Wuhan, such as Hanzheng Street market group and Zhuzhou Lu Song market group, were outstanding. The annual turnover of the professional market in the central region increased by 10.58%, showing more and more obvious development vigor.

In recent years, the industrial advantages and late effects of the central region have become increasingly prominent.

The largest population in China is still concentrated in the two or three line cities, and they are the important increment of the new round of consumption upgrading.

Over the past forty years, China's economic growth pattern has been driven by coastal areas to promote the development of inland areas, and the first tier cities have promoted the development of two or three line cities. Now, this development mode is entering an important turning point. The rising trend of the central region is obvious, and the two or three line cities become a new growth point.

The central region is expected to become a new force to attract investment, boost consumption and promote economic growth in the future.

3. breakthroughs have been made in the combination of wholesale and retail.

China's textile and garment market has been accompanied by a strong "wholesale" color in the past forty years.

In recent years, with the change of economic environment, business environment and consumption environment, the new concept of "combination of wholesale and retail" has been gradually practiced.

In 2017, the specialized market of textile and garment was actively distributed in different places, such as retail terminal stores, factory shops, brand collection shops, and so on. It has taken a key step in exploring the retail format, and gradually implemented the combination of wholesale and retail.

In order to provide better retail environment and shopping experience, specialized markets in various regions have increased investment in hardware upgrading, software informatization, catering and entertainment matching, and the proportion of apparel professional market has increased significantly. Some markets have been pformed into pure retail formats in order to meet the needs of urban environment.

4. online and offline integrated solutions gradually landing.

2017 is the year when the new retail concept has officially come into operation. It is a year when the business formats are actively exploring online and offline integration. It is also a year when the professional market deepens the application of information technology represented by electricity supplier innovation.

In recent years, the relationship between China's textile and garment market and e-commerce has undergone several changes, from the initial entity business to the impact of the electricity supplier, to the active touch network "follow the wind" business platform, and then to Alibaba and other electronic giants to explore the cooperation mode of the industrial belt.

Since 2017, professional markets around the country have explored the integration of online and offline professional market solutions, using information technology and big data platform to integrate e-business into the new intelligent market, making it useful for us, achieving a crucial breakthrough in philosophy.

5. the way of cooperation and exchange between markets is more diversified.

2017 is a year when the professional market breaks the traditional constraints, not only in its own innovation and exploration, but also in the multidimensional cross-border cooperation.

In the past, the exchanges and cooperation between China's textile and garment market were mainly confined to the industry, such as cooperation between the upstream and downstream markets, and cross regional market exchanges.

In 2017, the professional market broke the traditional thinking and exchanged and co operated with other formats and other fields, and stepped out of the first step of cross-border cooperation, pluralistic development and building market ecosystem.

6., the degree of internationalization is deepening.

The internationalization of China's textile and garment market has made some breakthroughs in 2017, mainly due to the influence of the two major policy environments: first, the promotion of the "one belt and one road" initiative, opening up new space for foreign trade development; and two, the evaluation of the pilot units of the market procurement trade mode promoted by the eight ministries and commissions of the state, bringing new policy dividends.

In 2017, under the influence of dividend policy, the internationalization of China's textile and garment market is not limited to the supply of goods, the place of sale, the introduction of overseas brands, and the study and exchange of foreign countries. The various markets have further enhanced the depth and breadth of the internationalization of the specialized market by setting up overseas sub markets, setting up foreign trade ports and participating in international exhibitions.

(two) achievements made in China's textile and garment market in 2017

1. market hardware upgrade, create experience space.

China's textile and garment market is more specialized in hardware facilities and more focused on the optimization of consumption experience.

The old market has built up a business environment suitable for shopping malls and shopping centers through hardware upgrading. The new market has higher building level and more complete information facilities, which can meet the new needs of consumers.

In 2017, China Light Textile City upgraded the hardware facilities of the market, completed the major pformation projects such as the pformation of the international logistics center monitoring system; Tianhong clothing city introduced the food plaza on the 6 floor, the influence radiated the entire Changshu clothing city business circle, enhanced the consumer's shopping inspection; the five party Tianya Internet + women's clothing experience center has completed six equipment and facilities pformation and the upgrading, provides the market environment for the operator to be more suitable for the retail format.

2., management is more professional and service is more precise.

In 2017, the textile and garment market in various areas further enhanced professional management and service levels, and actively accelerated the pace of pformation from purely property suppliers to integrated service operators, and gradually realized the trend from property management, extensive management to service oriented and meticulous management, and more accurately and accurately grasped the needs of merchants, so as to provide solutions for businesses to cover the whole industrial chain.

In 2017, Jimo International Trade City organized the leading group to launch "one week salesmen and make a good suggestion" activity, effectively enhanced the management level and service consciousness; Changshu garment city built two new markets, namely NSS new trade village, women's clothing city, NEW EAST new oriental men's wear city, and set up a new base for original design.

3. the public service platform is accurate landing.

The specialized market of textile and clothing has increased investment in building public service platform and landing operation intensity. With the public service platform as the carrier, all aspects of the whole industry chain have been provided to merchants and purchasers.

Since 2017, the public service platform of textile and apparel market has covered many aspects, such as R & D design, quality inspection, standard promotion, technical consultation, information service, index publishing, electricity supplier application, exhibition and trade docking, logistics warehousing, personnel training and so on.

In 2017, Yiwu China Commodity City completed the construction of the five major platforms, and achieved remarkable results.

One is to build data business platform, complete the collection of information on 72657 business places and 72124 main business operators, and increase the accuracy of original data by more than 90%; two is to create a one-stop gold control service platform, launched the establishment of an industrial mother base with a scale of 2 billion yuan, and three is to create a platform for the creation of literature and art, and to introduce 70 designers and leading designers of the clothing accessories industry, 160 signing designers; four is to build exhibition platforms, and to complete the exhibition of all kinds of exhibitions annually, with an exhibition area of 797 thousand square meters, achieving a turnover of 39 yuan, an increase over the previous year.

The five party Tianya Internet + women's wear experience center focuses on creating the "Internet +" shopping experience platform; Weifang Xinghe International Textile City has invested heavily in financing platform; the red cotton international fashion city has built an international buyer online purchasing platform "Hive+"; Shenyang five love group focuses on building cross-border electricity supplier platform.

4., the electricity supplier mode is constantly innovating, and the integration degree between online and offline is deepened.

Since the launch of the concept of "Internet +", China's textile and garment market has responded positively, and has carried out a series of mode exploration and concept innovation.

In 2017, the textile and garment specialized market took the innovative application of e-commerce as an important direction of pformation and upgrading, innovating ideas, improving the environment, innovating models and developing channels. Through continuous attempts, we explored a series of e-commerce solutions for textile and garment specialized markets.

The buyer of the five party Tianya Internet + women's wear experience center promotes and leads the pformation of the building business mode through the innovative mode of "retail + e-commerce"; Guangzhou Baima Market Research launches an e-commerce tool and platform such as a hair management tool, a treasure member management tool, a mobile phone Baima mobile mall, a white horse payment, and so on, forming a new mode of the 2 development of the electricity supplier; the Eastern Silk Market promotes the first line of the market, the "O2M" mode combined with offline pactions and mobile Internet, and the cross-border electricity supplier; the Shenyang five love group independently develops the "intelligent market" platform, which is composed of consumers APP, merchant terminal APP, shop end display, credit evaluation system, paction settlement system and equipment. Guangzhou International Textile City has launched APP search applications such as image search, cloth search, website search, cloth search, WeChat purchase and cloth searching.

5. regional brand, market brand, enterprise brand Trinity.

The specialized market of textile and garment industry takes the industrial cluster as an important carrier. With the help of the advantages of industrial cluster agglomeration, it pays attention to the comprehensive utilization of the resource endowments such as regional tourism, culture, exhibition and festivals, and focuses on building the regional brand image.

Yiwu China Commodity City has built a "Zhejiang manufacturing" brand function center to promote the overall promotion of Yiwu regional brand influence.

Chengdu Dacheng market is building a distribution center for children's children's clothing in Western China, opening a new door for the "made in Chengdu" to the whole country.

Pu Yuan woolen sweater market is trying to build a "Pu Yuan sweater" brand. Its brand value is 7 billion 501 million yuan, and it is listed in the top 100 regional brand list, with a potential value of 31 billion 713 million yuan.

Textile everywhere

Professional market actively implements the brand strategy of professional market, and expands the influence of professional market brand.

Guangzhou International Textile City for three consecutive years to host the purchase of surface accessories; Huqiu wedding dress city led

The company has participated in many famous exhibitions such as China International Fashion Week, Jiangsu International Fashion Festival, New York fashion week and so on. It has expanded the popularity of the brand in the industry. Jimo international trade city has built 100 thousand square meters of Jimo children's wear city and has successfully held 2017 China Jimo children's wear Festival.

According to their own characteristics and the advantages of regional industries, the specialized markets of textile and garment market actively encourage market traders to develop their own brands, promote the backbone enterprises of leading enterprises, cultivate excellent brand enterprises, brand merchants and brand products, and create a brand system with special market characteristics.

The Guangzhou white horse clothing market has accumulated 37 "Chinese clothing growth brands", 25 "Chinese clothing brand excellent channel providers" and 2 "brand stars"; Shenzhen Hua Haida clothing trading center has built original design brand base, Shenzhen original fashion men's wear base and T Taiwan Fashion Show Center, so as to improve the original brand design level.

6. foreign exchanges have flourishing and cross border integration has yielded fruitful results.

In 2017, the textile and garment market in various areas actively strengthened internal and external cooperation and cross-border integration, and expanded the radiation channels of the professional market.

east

In 2017, the market organized more than 160 enterprises to participate in overseas professional exhibitions such as Paris and New York. The white horse market in Guangzhou established normal exchanges with Hongkong Trade Development Bureau and Han Guodong Gate Market Association; Haicheng's West willow market built the West willow sub market in Erenhot and Huoerguosi, and actively promoted processing trade zones and overseas warehouses, such as Ulan Bator, Sukhbaatar, Ulam Uhde and ebuller League; Shenyang five Ai Group and Qatar, Sri Lanka and other countries carried out international trade activities; Xinjiang Hualing commercial city built an international trade plaza with retail, wholesale and international trade in the area of huazi barni, the capital city of Georgia.

7. the responsibility, integrity and green three wheel drive market is running smoothly.

The specialized market of textile and clothing is actively implementing the omnidirectional social responsibility of "people-oriented, environmental protection, fair competition, consumption safety", creating a fair competition environment, strengthening the construction of credit system, strengthening the construction of enterprise culture, and actively participating in social activities.

Guangzhou white horse clothing market, Guangzhou red cotton international fashion city and Changshu garment city are actively participating in the compilation of the "green textile and garment professional market evaluation criteria"; the red cotton international fashion city is actively involved in cleaner production certification; the five party Tianya Internet + women's wear experience center has established the integrity management system, strengthened the management and standardization of the business operation, and has become the first city in Beijing to use the electronic display to carry out the credit publicity; Yiwu China Commodity City has actively launched "China".

The "brand" rights protection has completed the collection and preservation work of the first prosecution objects; Changshu Tianhong clothing city donated 600 thousand yuan to the Changshu Charity Federation, which was used for social charity assistance construction; Guangzhou Baima clothing market responded positively to Yunnan's public education activities, launched a "shouting love" Public Welfare Collection activities, donated the donated books and donations to Yunnan Xinjiang primary school, Ludian Town, Yunnan Zhaotong town.

(three) problems in China's textile and garment market

With the upgrading of consumption and the rapid development of modern information technology, consumers have put forward higher requirements for clothing and clothing products, shopping experience environment and diversified consumption mode.

In order to better meet the needs of consumers, various business formats are actively exploring mode innovation, and the business competition pattern is more complicated.

However, in the face of rapidly changing competitive environment, there are still some urgent problems to be solved in the specialized market of textile and clothing.

The market is insufficient in the application of high-end production factors such as modern technology, information and other advanced production factors; there is a lack of high level management personnel, market expansion talents and information technology talents; lack of leading single professional market; low level of corporate specialization, lack of close linkage between professional market and industrial clusters; lack of professional, precise and meticulous management services; inadequate guidance in some market planning, inadequate parking facilities, catering, leisure and other commercial services; weak equipment and facilities in some markets, hidden dangers of fire safety; merchants' brand awareness and consumer service awareness need to be improved; commodity homogeneity is serious; some public service platforms are not high in application rate and conversion rate, so it is difficult to meet the needs of shopping experience; and the level of coordinated development of market environment and city is insufficient. Mainly include: Professional

Three, the future development trend of textile and garment market

China's textile and garment market has entered a new era. Standing on the new historical starting point, the professional market has made a series of new attempts to solve the new contradictions, deal with the new situation and achieve new goals, showing a new trend of future development.

On the whole, the total market volume of China's textile and garment market will remain stable for a long time to come. The professional market will continue to control the total volume, optimize the stock, adjust the structure, and improve the overall quality of circulation and efficiency.

On this basis, the professional market will show several new trends.

First, the market structure will be further adjusted, optimized and upgraded.

The market structure is Matthew effect, the trend of the dominant market scale is obvious, the super large professional market group will soon appear, and the adjustment of the central city's format will further promote the stock of the surrounding area of the first tier urban area will be revitalized.

Second, business formats and business models will be further integrated.

The development of wholesale and retail integration will become the mainstream; the number of experiential leisure shopping spaces incorporating coffee bars, bookstores and other commercial formats will increase; some markets will be pformed into warehouses, Oteri J and offline experiential shops; some of the markets will evolve into the heart and brand operation centers of the exhibition exhibition and Exhibition Center; online and offline further integration, online and offline trading platforms with information integration, sample presentation, commodity trading and other functions will be greatly increased.

Third, textile and garment professional market function supporting, system platform, management services and business entities show specialization trend.

The specialized market will pform to the urban complex, and the system platform will be more intelligent. The professional market operators will extend the development, design and manufacture fields forward, return to the product itself, and gradually establish the industrial chain suitable for business characteristics.

Fourth, there is a global trend in the development of commodity sources and channels in specialized markets.

The specialized market of textile and clothing will continue to seize opportunities and follow the trend, and create more value in the international arena by actively investing in overseas exchanges, international cooperation and cross-border investment, so as to further enhance the voice of the industry.

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