There Are 5563 Complaints About E-Commerce Selling Down Jackets, And Offline Refurbishment Of Down Jackets Has Become A New Practice

With the recent mass exposure of some businesses using "silk" instead of "down" to fake eiderdown products, consumers will be more cautious when purchasing eiderdown clothes online. However, although it is more secure to buy brand down jackets from offline stores, the price of down jackets has increased significantly in the past year, which directly led to the continuous rise of down jacket prices. Against this background, the reporter found that the consumption mode of Beijing's renovated down jacket this year was sought after by many young people. When consumers choose to renovate, they can personally supervise the filling process to ensure the quality.

present situation

There are 5563 complaints about e-commerce selling down jackets

Yesterday, the reporter searched the Black Cat complaint platform with the keyword "fake down jacket" and found 5563 complaints. These complaints are mainly divided into two categories, one is to complain that businesses use flying silk instead of down; The other is that the down jacket washing label is forged, and the label is inconsistent with the actual clothing composition, or the down jacket information on the product details page is different from the down jacket washing label obtained.

For example, Ms. Ding, a consumer, complained that she spent 588 yuan to buy a children's down jacket at Senbei Down Children's Wear Shop on Pinduoduo platform on November 8, 2024. She asked the customer service twice whether it was real down, and the customer service replied that 90% of the down was real down. But after receiving the goods, she found that the down liner was filled with down silk and fly silk. Another consumer, Mr. Wang, said that on October 18, 2024, he spent 383 yuan on the 1688 platform to buy a down jacket. At that time, the seller promised that if it was not a down jacket, he would pay three for each fake. But after receiving the goods, Mr. Wang found that the fillings were all flying silk, while the down jacket washing label clearly said 80% gray duck down and 20% feather. He told the business that the down jacket was fake, but the customer service said that the fly silk was down. There are many similar cases on the Black Cat platform.

Yesterday afternoon, the reporter interviewed Mr. Ma, the consumer who made the complaint. He said that he bought a "2024 American Fashion Puffer Jacket Co branded Stripe 3M Reflective Removable Fur Collar Down Coat" at the Kiss Fashion Shop in Taobao, and paid 584 yuan in actual. After receiving the goods and opening them, they turned into a cotton padded clothes, with polyester cotton padded clothes written on the washing label. Mr. Ma said that although he stepped in through Taobao platform and returned the money for buying clothes to him, he soon found that the store had been cancelled. "Online clothes shopping is still risky. Consumers need to be more discerning."

Another consumer, Ms. Li, told the Beijing Youth Daily that in October 2024, she spent 1200 yuan to buy two pieces of down jackets in the live broadcast room of "Linghuohuo Brand Tail Goods" on Taobao platform. The anchor repeatedly stressed that these are goose down jackets during the live broadcast, but after Ms. Li received the goods, she found that all the down jackets were filled with flying silk. When she found the customer service online, the customer service would not accept the refund, The store was also closed.

A few days later, Ms. Li accidentally brushed the anchor of the above store and appeared in the live broadcast room of "Tongtong Clothing Brand Tailings". She immediately contacted the Taobao platform to complain. Taobao customer service provided information that showed that the personal information of the two stores was the same person. Ms. Li immediately contacted the customer service of the new store. The other party first denied that she had bought raw materials at the price of down, and provided the chat record of the manufacturer. However, in this chat record, the manufacturer did not say that it was not flying silk. After many communications, the merchant finally agreed to refund.

Down jacket of 2000 yuan to 3000 yuan is the mainstream in physical stores

Compared with the difficulty of avoiding online platform shopping traps, how about offline stores selling down jackets? The reporter visited many business circles on the spot and found that although many young consumers came to various clothing brands, there were many people fitting clothes, and people buying clothes were not enthusiastic. The price of down jackets on the market this year is mostly between 1500 yuan and 3000 yuan. Even if the discount of some down jackets is between 70% and 10%, owning a thick down jacket is still a huge sum, which makes many consumers hesitate.

In the Old Palace Vanke Plaza, there are many brand clothing stores that put down jackets in prominent positions on the shelves. The lowest price of down jacket in Adidas stores is 1899 yuan, and 1329 yuan is needed after participating in the 30% discount event; If the price of New Balance brand down jacket is between 1000 yuan and 3000 yuan, you can enjoy 30% discount and 50 yuan less for registered members; Lily brand store down jacket can enjoy 20% discount on two pieces. The price of the short version is between 1000 yuan and 2000 yuan, and the long version is basically more than 2000 yuan.

At Juntai Department Store and Hanguang Department Store in Xidan Business District, only brand down jackets are 10% off for two pieces and 15% off for three pieces. The highest price in the store is 3299 yuan, and the lowest price is 1299 yuan. A white goose down fox fur collar down jacket with a cashmere content of about 250 grams is 2999 yuan, and the discount is 2267 yuan. The shopping guide of the brand said that the down jacket with goose down and fox hair bought at this price was the lower price among many brands in the mall. Then the reporter visited the VERO MODA store and found a similar white goose down fox down jacket with fur collar. The price was 2799 yuan.

The reporter randomly asked several shopping guides about the overall price of the down jacket sales market this year. The VERO MODA brand shopping guide said that the price of down jacket has remained high in the past two years, mostly between 1000 yuan and 3000 yuan. Many shopping guides said that at present, the discount price of down jacket is "friendly" enough, but if you want to buy a brand down jacket, you need a budget of two or three thousand yuan to get it.

The price of down jacket rises due to the rise of raw material price

As the main raw material of down jacket, the rising price of down jacket has become the main reason for the rising price of down jacket. On the one hand, the price of raw materials for down has risen, and on the other hand, consumers have higher requirements for the down content of down jackets, leading to further rising costs.

Liu Changsheng, chairman of the Duck Breeding Alliance of Shandong Animal Husbandry Association, said that this year's raw wool price increased by 30% to 40% year on year, reaching a historical high.

The head of a down jacket manufacturer in Jiaxing, Zhejiang Province, said that in previous years, the filling capacity of a down jacket was between 100g and 200g, while this year the filling capacity of many products has reached 300g. In addition, the cost of each down jacket will increase by 15% - 30% according to the filling quantity of different styles. In the terminal sales market, it is estimated that the price of each down jacket will increase by 200 yuan - 500 yuan according to different brands and filling quantity.

In addition, according to the data disclosed by Down Gold Net, in the past six months, the price of white goose down with 90% down content rose from 1069.66 yuan/kg on May 6 to 1143.92 yuan/kg on November 4, up 6.94%; The price of white duck down with 90% cashmere content rose from 481.9 yuan/kg on May 6 to 535.62 yuan/kg on November 4, an increase of 11.15%.

Although the price of down has dropped sharply since November this year, 90% white duck down and 90% white goose down were quoted at 508.68 yuan and 1091.78 yuan per kilogram respectively, but compared with the same period last year, the growth rate still reached 22.66% and 30.36% respectively.

In addition, the reporter also learned that down is priced according to its puffiness. According to the grading standard displayed on the down gold net (TB/T CFDIA001-2016), puffiness greater than or equal to 18cm is 4A, and puffiness greater than or equal to 20cm is 5A. Compared with the price of down grades in the past two years, the price of 5A white goose down has increased the most significantly, from 1158.05 yuan per kg in early December 2022 to 2001.55 yuan by the middle of June 2024, with an increase of about 72.84%. Although the price of 5A white goose down has recently fallen back to 1780.02 yuan per kg, it still has an increase of 45.04% compared with the price of the same period last year. On the whole, although the price of down of all grades has been adjusted, it is still at a high level.

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Young people's refurbished down jacket is becoming a trend

The confusion in the down jacket market, such as the false marking of down content, the replacement of high-quality down with low-quality down, and the use of down cotton as natural down, has caused consumers to worry about the quality of new down jackets. For young consumers, the price of brand down jackets, which are easily priced at two or three thousand yuan, is not there any other way to solve this problem?

The reporter found that at present, the consumption mode of refurbished down jackets in Beijing is popular with many young people. In contrast, the quality of down in old down jackets is often better. Consumers who choose to refurbish can supervise the filling process with their own eyes to ensure the quality. At the same time, it can also be customized according to personal needs, such as adjusting the filling amount, changing the fabric, etc., to meet the wearing needs of different scenes.

"It only cost 400 yuan to renovate two old down jackets into one extremely thick down jacket. I also discussed with the tailor which type of down jacket can be thinner." It is becoming a trend to discuss the experience and achievements of the renovated down jacket. Many young people are attracted by this trend and begin to try to renovate down jackets as a fashion and personalized expression. In addition, for young consumers, wearing new clothes while increasing income and reducing expenditure can also save space for the wardrobe. This "grass planting" mode makes many young people call it "really fragrant".

Subsequently, small shops that can provide down jacket renovation business are also thriving. "These days, more people have called to ask about the refurbishment of down jackets. I obviously find that more young people are bringing old down jackets for refurbishment." Master Lu, who has been engaged in the refurbishment of down jackets for seven years near Xisi, said that down jackets a few years ago were made of solid materials and of good quality, which is very suitable for refurbishment. "Several of my fellow townsmen are also engaged in this business. Everyone has been busy since the beginning of winter and can receive seven or eight orders every day."

In Master Lu's shop, people often come with old down jackets. His phone and WeChat also ring non-stop. People often communicate with each other about renovation services, hoping to reuse the unused down jackets. Ms. Guo, a citizen, told the Beiqing Daily that the master took 350g down from the two short down jackets he brought, and finally all of them were used to make a new long down jacket. "The master here has known each other for many years. Every autumn and winter, several neighbors make an appointment to come here to renovate the down jacket. According to different fabrics, the price ranges from 380 yuan to 580 yuan." After some comparison, Ms. Guo selected 480 yuan of fabric according to the atlas provided by the tailor master, "This style of down jacket in the shopping mall costs more than 2000 yuan, which is not as thick as the transformation. I bring my own raw materials and the process of renovation can be seen clearly, more assured."

In this small shop, Lu Shifu said that they had been working since 9 a.m. recently and had been busy until 11 p.m. "In fact, as we entered the end of October, our business volume increased significantly after the weather just turned cold. Now it is the peak season. Today, we have received 6 pieces of down and 2 pieces of down quilts for renovation, and usually there are more than a dozen orders at the weekend. Now the construction period has to wait, and it will take 10 to 15 days to complete."

It is understood that during the renovation process, the staff will disassemble the old down jacket, take out the down, remove impurities, and then conduct bulking treatment through professional down filling machines, and finally fill the new down jacket. "This year, it is obvious that there are more orders, and there are also regular customers who introduce their business. Some consumers from far away communicate with each other by video, and then they send the old down jackets. If necessary, we will also shoot disassembly and down filling videos to customers."

In addition to offline refurbishment of down jackets, online refurbishment of down jackets has also become a new practice shared by many young people. Different from going to physical stores, online refurbishment of down jackets is generally to select styles online, send out old down jackets, and extend the waiting time from one week to about half a month. Although it is impossible to customize, there are more choices in styles.

Xiaoyi, a young consumer of the "post-90s" generation, said that the price of down jackets has remained high in the past two years. Sometimes, after washing down jackets once, they drill wool inside and get everywhere. She tried to change a down jacket into a vest. She felt that the old thing could be reused, and it was very affordable. Another consumer, Yang Ming, said that after considering, she would not choose to go to an online store to do the refurbishment of down jackets, because she was worried that the down of her original down jacket would be replaced, but she really wanted to try to refurbish down jackets in offline stores, "Because the little sisters around have already put on the new style that was rebuilt this winter, it can't be seen from the appearance that it is renovated at all, and the price is very reasonable for the three or four hundred manual fees."

(Source: Beijing Youth Daily)